A comprehensive evaluation of a new pest control or fertility product involves not only biological studies, but also an economic assessment of potential competitor products in use. Our market research staff is well experienced with high-cash fruit and vegetable pest management and plant nutrition markets. Including:

• Current competitor products, their market price, biological attributes and limitations.

• Identifying market opportunities and how your product could be positioned.

• Identification of key distribution channels.

• Identifying potential partnerships.

Efficacy studies are often designed to compare a new product to existing products, to establish rates, and to determine appropriate application timing.  Data can be collected throughout the season, or only at harvest. These data are also useful for sales projections, where estimates can be made of market share, potential obstacles, as well as determining wholesale price.